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Earn Commissions with the Walmart Affiliate Marketing Program

Affiliates can begin earning commissions by promoting Walmart products through the Walmart affiliate marketing program. Affiliates can earn approximately 4% in commission from qualifying purchases, at which point it should be easy for you to monetize your website! This program is free to sign up for and is powered by the LinkShare platform to track sales, clicks, and commissions. 

Affiliates receive notifications every week with new banners or links, and access to an archive of other promotional materials on their site. As Walmart continues to build out an incredible ecommerce presence, the Walmart affiliate marketing program offers a great opportunity to earn affiliate commissions for bloggers, influencers, and website owners by promoting a trusted retailer.

Why Choose Walmart Affiliate Program?

Promote trusted products, earn great commissions, and enjoy global reach. Here are 6 reasons why to choose Walmart Affiliate Program:

Great Commission Potential

Walmart's affiliate program offers attractive commission rates on qualifying sales, where affiliates have the opportunity to generate consistent earnings through their performance-based earnings.

Proven Brand Trust

With Walmart, you are promoting one of the most widely regarded and trusted retail brands in the world, enhancing the experience and furthering trust and ultimately conversions.

Diverse Product Offering

Walmart has products across any category – from electronics to groceries – giving the Walmart affiliate program maximum flexibility to promote to almost any niche or audience.

Data-Driven Tools

Affiliates receive tracking and analytic tools to measure their performance and refine promotional offers.

Performance-Focused Payments

The more you perform, the more you will earn! On top of that, this is a great program for marketers who only want to be rewarded for performance–pay-per-click and other options are in the past.

Wide Audience

Walmart has reach and worldwide growth that allows the affiliate to promote to millions of customers within any demographic.

How Does Walmart Affiliate Program Work?

Promote Walmart products, earn commissions on sales via your links, and track performance easily. Here are 6 reasons how Walmart affiliate program works.

1. Apply to Join

Enroll in the Walmart Affiliate Program and wait for their review based on your content and audience.

2. Help get approved

Walmart reviews your application to ensure that your content represents their values.

3. Get your affiliate tools

Once you are accepted into the program, you can obtain banners, text links, and other tools through their different platforms, such as Impact Radius.

4. Use your affiliate links

Post your affiliate links in relevant ways to promote Walmart products via your blog, your website, or your social media.

5. Generate traffic to Walmart

Encourage sites to click on your links and shop from Walmart’s online store.

6. Earn commissions

Earn a commission based on the percentage of every sale that qualifies from your affiliate link.

Frequently Asked Questions

It’s a partnership opportunity where you earn commissions by promoting Walmart products via custom affiliate links.

Bloggers, influencers, digital marketers, and website owners with quality traffic and relevant content can qualify for the program.

No, enrolling in the affiliate initiative is 100% free there are no sign-up or membership fees.

Your earnings depend on your referral traffic and the value of purchases made through your links.

Yes! You can use platforms like Instagram, YouTube, Facebook, and blogs to promote affiliate links effectively.

Apply through Walmart’s official affiliate page by submitting your details, including the platforms you plan to promote on.

You share unique product links, and when someone purchases through your link, you earn a percentage of that sale.

Commission rates depend on the product category, usually ranging between 1% and 4% per completed sale.

Payouts are processed monthly, typically within 30–60 days after a verified sale has occurred.

All performance data—clicks, sales, commissions—is available in your affiliate dashboard, accessible after approval.

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